Geneve Anderson is the brainchild of Pretty Smart who loves her MACยดs (the makeup brand, not the burger) and is a self-proclaimed lipstick hoarder. One day however, she began to question what her everyday beauty and cosmetics products were actually doing to her and what the heck was even in them.

Even though she appreciates the shiny side of beauty, she grew tired of seeing an excessive number of contouring videos and everyone looking like a Kardashian (as much as they are her guilty pleasure and kinda wants to be adopted my momager Kris). So, she decided to put her journalistic skills to use and explore a rather un-filtered, scientifically backed and witty side of beauty. Despite barely passing her high school chemistry class, she certainly has made up for it now by knowing a thing or two about key beauty ingredients and what they do.


Image above, home page logo and header image by Minnie Morris Art